Live in wonder with New Intelligence. The LG 55UM7510 UHD TV with 4K Active HDR technology utilises an Advanced Colour Enhancer and DTS Virtual: X sound to deliver mesmerising film experiences. The state-of-the-art Quad Core processor supports the advanced picture processing required for bright, sharp images. There are 4 cores of processing power available for a fast and powerful brain to make sure you have the best possible picture. And with the ability to control Alexa and Google Assistant from your TV, you can truly set the scene at home for your favourite show with a single command.